It was recently announced that the American Red Cross and MGA Entertainment are partnering this 2011 holiday season to promote blood donations and honor nurses at select hospitals nationwide. In doing so, MGA Entertainment donated more than 1,000 Rosy Bumps 'N' Bruises™, the all new Lalaloopsy™ nurse doll, to Red Cross hospital blood drives across the country.

"We are excited to be joining with the Red Cross to promote blood donations during the holidays," said MGA Entertainment CEO Isaac Larian in a recent press release. "Rosy Bumps 'N' Bruises™ was sewn from bits of a nurse's uniform and was chosen for this project because she always puts safety first, a mission she shares with the American Red Cross."

Shaun Gilmore, President, American Red Cross Biomedical Services, says that they are grateful to MGA Entertainment for “encouraging people to donate blood this holiday season. The unique personality of the Rosy Bumps 'N' Bruises™ Lalaloopsy™ doll will help the Red Cross honor nurses and will surely bring a smile to the faces of young patients.”